Darren is an international award-winning business communication professional who has been actively engaged as an Agency Head, Government and Corporate Advisor, Executive Producer, International Executive Projects Director, Experiential Marketer, Business Communication and Creative Strategist in the creative design and delivery of innovative and engaging live communication programs, strategic marketing, authentic brand experiences & integrated digital solutions for a broad range of clients.
Based in Dubai, schooled in Brisbane, skilled in Sydney, and matured in China, the USA and the UK – Darren delivers creative event experiences throughout the world for a curated portfolio of corporate clients and white-glove services on behalf of agency partners.
Notable projects have included major platform launches for both Microsoft and Oracle, design for WebSummit’s RISE Hong Kong, the Wall Street Journal CEO Summit Tokyo, Huawei product launches in Berlin, Nice and Barcelona, 65th Miss Universe After Party, the launch of the Manila Okada integrated resort, extended strategic consultations for Sky TV UK, eight successive years producing the President’s Club incentive series for EMC throughout Asia, and the staging of the APEC/CEO Summit Manila with over twenty heads of state in attendance including President Obama and President Xi Jingping.
Producing impactful live event experiences that integrate the live and the digital experiences, he is highly regarded for drawing on his great depth of business theatre fundamentals, strategic marketing expertise, targeted program design creation, eclectic styling senses, and creative storytelling – to achieve powerful results.
His work has been recognised with a number of international awards including Best Event Production, Best Social Event over USD75k, finalist in the Best Export category at the 2010 Australian Event Awards, and in 2013 won the ‘Markies’ Agency of the Year award. He has since served as an industry judge for a number of industry award programs including the prestige Australian Event Awards and is an expert member of the World Experience Organisation.
Following consults on COP26 (Glasgow) & COP27 (Sharm El-Sheikh) – Darren served as the overall Project Director overseeing the transformative design and successful delivery of COP28 on behalf of the United Nations and the government of the United Arab Emirates at the iconic Expo City Dubai. He is in demand for expert advisory and strategic consultation services to governments and corporations on the design, planning, delivery and post-event strategies of mega/giga events and deep immersive experiences.