During her 25+ year career, Rowena has worked across sponsorship, content, television, digital, live events and experience design, in both a client-side and agency capacity, at the likes of Canteen Australia, Global Rock Challenge Limited – producers of the Rock Eisteddfod Challenge, Jack Morton and Bunch.
Leaning on this experience, Rowena ensures the delivery of holistic, results-driven event and experience programs for brands, which have included Coles, Ford, L’Oreal and Telstra, to current clients such as Atlassian, EnergyAustralia, Gilead, Ipsen, Jeep, Metricon, Pepperstone, Toll Group, Vanguard and Varian.
A thoughtful leader with an innate sense of curiosity, at The Bite Project she oversees all client relationships and manages account teams, ensuring projects are executed seamlessly and with genuine care.
A firm believer that investing in people not only boosts morale, it ensures events are more meaningful and impactful; Rowena leads and fosters a positive agency culture, advocating for employees’ training and development, flexible working, and a healthy work/life balance