Mumbrella360 2017 - 2017 National Finalist: CIM Magazine Best Meeting or Conference

Symposium Speakers


The two-day Symposium is full of engaging content in a practical format, designed to ramp up towards the Australian Event Awards ceremony at the end of the second day.

The Event Symposium will bring together leaders in the industry from some of Australia’s biggest events and festivals as well as offering a variety of sessions exploring the latest event trends, communication techniques and creatively enhancing events.

Liliana Sanelli

Liliana Sanelli

Engaging Communities Through Events

Discover an effective and successful framework empowering organisations to create engaging community events. The framework integrates Vision, Strategy, and Resources to plan, forecast, and ensure relevance in the future.

Skills and Outcomes:

  • Utilise the Vision – Strategy – Resources = IMPACT formula to empower your organisation in creating impactful events and campaigns.
  • Establish a clear vision for fundraising initiatives, enabling the maximisation of fundraising impact and community engagement.
  • Seize opportunities to create events that not only raise funds but also foster community engagement and enhance awareness for your organisation’s mission and goals.

Liliana is a seasoned entrepreneur, visionary, events producer, and dedicated advocate known for her remarkable ability to bring dreams to life.
With a career marked by producing over 2000 global events and orchestrating successful collaborations with clients ranging from rock bands to royalty, Liliana has raised over $40 million for various charitable causes.
Recognised for her problem-solving skills and unique framework for creating extraordinary events and fostering community engagement, Liliana is sought after by global businesses and charities alike. Her expertise spans event production and strategy, fundraising, publicity, and building powerful sponsorship relationships.
As CEO, Creative Director, and mentor, Liliana empowers individuals and organisations to dream big and co create their visions, instilling positive messages and supporting women’s rights and empowerment in both the workplace and communities.
Liliana is a dedicated advocate for the event industry, actively engaging in discussions with government officials to address industry concerns. She holds a Bachelor of Arts Degree and a Master’s in Business, combining education, theory, and practical experience to lead a successful business for the past 17 years. Additionally, Liliana is committed to community involvement and personal growth, serving as a member of the International Women’s Forum Australia, a Board Director for Du Good, and a Board Director for Equal Access for Autism.
An Australian native with a deep Italian heritage, Liliana embodies a zest for life, warmth, and an unwavering commitment to spreading positivity. With strength, sass, and a touch of nurturing charm, Liliana consistently exceeds audience expectations and delivers tangible results for her clients. Her influence in the events industry and her role as a beacon of positivity continue to shine brightly in 2024, earning her the accolade of “GENIUS” from His Majesty King Charles III.

Craig Sheridan

Craig Sheridan

Emerging Risk and Security Management Considerations for Events in the Current Threat Environment

This session will delve into the security and risk issues facing events, how we overcome them and what events needs to consider implementing to maintain a safe environment.

Craig has consulted to major organisations and events in the areas of Risk, Security and Crowd Management, Emergency Management and Hostile Vehicle Management for both the private sector and government organisations both nationally and internationally.
Craig is a specialist in C4 Management through his experience as NSW Police Commander of The State Planning Unit, Major Events and Incidence Group for over 10 years and his role as Managing Director of Sheridan Consulting Group. Craig’s experience and knowledge places him in constant demand to perform the roles of Event Control Coordinator and Chief Warden at many events across the country and overseas.
Key events where Craig is engaged as the Lead Security Risk and Emergency Management Advisor are Vivid Sydney, SXSW Sydney, Sydney Gay and Lesbian Mardi Gras, Sydney WorldPride as well as many major sporting events including World Cup Championships in basketball, swimming, football and cycling.
Craig holds an Executive Master of Public Administration, an Advanced Diploma in Police Management, Diploma of Vocational Education and Training, Advanced Diploma is Security Risk Management, Diploma in Training and Assessment Systems, Diploma of Event Management and Cert IV in Frontline Management (Business).
Craig is a current Member of OSAC – Overseas Security Advisory Council – US Department of State, Association Global Event Suppliers (AGES), ASIS International and ASIAL – Australian Security Industry Association Limited. Craig was appointed to the Board of Directors, Australian Mass Participation Sporting Events Alliance (AMPSEA).

Hailey Mason

Hailey Mason

Tech-Driven Trends: Revolutionising Event Planning and Delivery

This session will provide a deep dive into the latest advancements and tools that are transforming the industry, offering strategic insights into their integration and application. The focus will be on discussing the significant benefits these technologies offer, such as operational efficiencies, enhanced attendee engagement, and the creation of more memorable and effective events. By examining real-world examples and case studies, the session aims to equip attendees with practical knowledge and skills to leverage technology in elevating their event experiences.


  • Facilitator: Hailey Mason
  • Panellists: Tech Specialists

Hailey Mason has built an impressive career in the event and brand management industry, working on both the brand and agency sides. Starting at Snowsport GB in athlete management, Hailey then gained valuable experience with Media Company ACP before taking on a pivotal role as Event Manager for the international brand Red Bull. In 2012, Hailey founded her own event agency, creating numerous public and cause-related events. Her agency was recognised as Small Event Agency of the Year in 2018. Following a successful merger in the same year, she co-founded The Shift Corp, a leading event management and marketing agency that won Event Organisation of the Year in 2022 and Public Event management Company 2023. Known for her creativity and straightforward approach, Hailey has also co-developed Wingman, a technology-driven platform that has become a disruptive force in the industry by connecting event specialists and brands for seamless collaboration.