Venues Canberra for their work at Exhibition Park in Canberra - 2017 National Finalist: Best Achievement in Venue Management
Back to Categories

Best Brand Event

Awarded to an event designed to further the brand of the client by increasing sales, building brand loyalty or launching a new product and achieves the client’s KPI’s.

Eligibility Period 2024

July 1, 2023 to June 30, 2024

Eligibility Criteria 2024

  • The event must have taken place wholly between July 1, 2023 and June 30, 2024 or, in the case that part of the event falls inside and part outside of these dates, the entrant must contact The Event Awards for a ruling from the Judging Panel on whether they are eligible to enter in a particular year.
  • The event must have the purpose of promoting a brand and/or product.
  • Events entered into this category are not eligible to enter Best Corporate Event category. For clarification, an entrant can enter a different event into the Best Corporate Event category.
  • The event is either:
    • a live or hybrid event which has taken place in Australia with an audience attendance at the
      physical event; or
    • a broadcast (including online) event which was created, managed, packaged and initiated in
      Australia. (For the avoidance of doubt, international broadcast platform suppliers can be used,
      but the broadcast must have been initiated in Australia).
  • The event must have been principally organised by people who are Australian Citizens or Permanent Residents of Australia.
  • The entrant must be either:
    • The owner of the event or events; OR
    • A product or service provider to the event or events with permission of the event owner to enter the event for an Australian Event Award

Entry Forms

Each Category has a dedicated entry form with questions framed around the Judging Criteria. These are available in the Entry Portal during the Entry Period for each year.

Judging Criteria 2024

  • Quality of the Event (70%)
  • Management Processes (10%)
  • Degree of Difficulty (10%)
  • Evidence to Support Claims (10%)

 

Who Should Enter This Category

  • Product launches
  • Brand gala dinners
  • Any event that aims to further the brand of a client by increasing sales

 

Access Entry Portal