Dave George is Data Manager at Oztix, Australia’s largest independent ticketing company. He leads the data and engineering work behind how audiences find, choose and buy tickets – from audience analytics and recommendation systems through to the marketing measurement that tells promoters what actually moved the needle.
Much of his focus is on discovery: using event, lineup and listening data to surface events a fan would otherwise never see, and optimising what’s offered to whom. Dave’s view is that demand is something that can be built, not just forecast – and that the data to build it already exists in most mature ticketing systems, underutilised by the people who stand to gain the most from it