Carol McCracken is CEO of Caravan & Camping Western Australia and a tourism leader with 40 years’ experience across travel, aviation, hotels, events, incentives and conferences.
Since becoming CEO, Carol has led the transformation of WA’s peak caravan industry body, growing membership by 28%, strengthening industry advocacy and repositioning the organisation for greater impact. She brings deep expertise in leadership, marketing, brand and business development, combining strategic thinking with a strong focus on outcomes.
Carol is also a Board Director of Tourism Council WA and Chair of Visit Mandurah.