Alana is the founder of Milestone Creative Australia, which specialises in strategy and marketing of major events, festivals, tourism, business events, creative industries and the arts.
Alana’s 25 year career spans strategic planning, branding, event acquisition, tourism development, event development and destination marketing. She is passionate about the events industry, the arts and the development of engaging programs, public places and spaces. She has a deep understanding of events and the role they play in creating inclusive, vibrant and shared destinations and communities and she loves creating connections between brand, community and events for tourism and visitation outcomes.
Alana has been instrumental in the development and marketing of the largest and most prestigious major events, festivals, precincts, venues, destinations, arts organisations and corporates across Australia. These include Sydney Olympic Park, Royal Botanic Gardens, Wollombi, Vivid Sydney, Sydney Royal Easter Show, Mardi Gras, Corroboree Sydney, Merivale Group, SMC Events, Laissez-faire, Destination NSW including its new regional conferencing marketing strategy, Sydney’s West, Australian National Maritime Museum, Sydney Theatre Company, Bangarra and Performance Space.
Alana regularly delivers presentations and training for the industry on topics including strategy, tourism, marketing, ticketing major events, event acquisition, event development and digital marketing. She is active in the industry, is on the Board of Directors of Meetings and Events Australia (MEA) and is an Accredited Fellow Member of MEA (AFMEA).