Santos Tour Down Under 2017 - 2017 National Finalist: Visit Sunshine Coast Best Tourism Event

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Alana Hay

Alana Hay

Alana is the founder of Milestone Creative Australia, which specialises in strategy and marketing of major events, festivals, tourism, business events, creative industries and the arts.

Alana has been instrumental in the development and marketing of the largest and most prestigious major events, festivals, precincts, venues, destinations, arts organisations and corporates across Australia. Her 25 year career spans strategic planning, branding, event acquisition and development, tourism and destination marketing. She is passionate about the events industry and loves creating connections between brands and communities. She has a deep understanding of the role events play in creating inclusive, vibrant and shared destinations and communities and tourism and visitation outcomes.

Alana regularly delivers presentations and training to the industry on topics including strategy, tourism, marketing, ticketing major events, event acquisition, event development, social media and digital marketing. She is active in the industry, was on the Board of Directors of Meetings and Events Australia (MEA), is an Accredited Fellow Member of MEA (AFMEA), an Associate of the Australian Marketing Institute and a member of International Festivals and Events Association and owns the ever-expanding Event Professionals Australia Facebook Group.