Katrina is a global leader in communications, media, and marketing, with a career that spans over 25 years across Australia, Canada, France, Qatar, China, the UK, UAE, and Russia.
She has led some of the world’s most high-profile and complex global campaigns, including Olympic Bids and Games, FIFA World Cups, Commonwealth Games, Rugby World Cups, UN Climate Conferences (COPs), and Asian Games.
Domestically, Katrina served as Head of Marketing and Creative Services for the City of Sydney for seven years, overseeing major public events such as Sydney New Year’s Eve and Lunar New Year. She also consulted with Canterbury-Bankstown Council on a three-year review and stakeholder engagement for the highly successful Ramadan Nights Lakemba event.
Renowned for her expertise in managing the intricacies of major events and multi-agency coordination, Katrina is sought after to help mitigate risk, protect reputation, and drive public engagement for major events.
She currently advises UAE-based Haddins Consulting and serves as the Oceania Development Lead for the World Karate Federation. Passionate about equity in sport, Katrina focuses on coaching and media training for women in sport across the Middle East and North Africa region, aiming to increase global participation and amplify the role of sport in shaping city and national profiles through tourism and international events.