Katrina de Jersey has a unique insight into global marketing and communications, with more than 23 years’ delivering complex and demanding campaigns across sport, tourism and government in Qatar, France, UK, UAE, Australia, New Zealand, China, Canada, and Russia.
She has developed engaging strategies for some of the most rewarding and challenging global campaigns, including Paris 2012 and Sochi 2014 Olympic bids, Sydney Olympic and Paralympic Games, Vancouver Winter Olympic Games, Beijing Olympics, Manchester and Melbourne Commonwealth Games, 2010 FIFA Fan Fest, Formula 1, Rugby World Cups, the COP28 UN Climate Change Conference in Dubai, and Asian Games.
At home, Katrina headed up Marketing and Creative Services for the City of Sydney for 7 years, where she worked across all events, including Sydney New Year’s Eve, Chinese New Year, Sydney Christmas celebrations and the C40 Women for Climate Conference. From 2022-2024 she has also consulted to Canterbury-Bankstown Council on a review, and stakeholder engagement for the highly successful Ramadan Nights Lakemba Event.
With her drive to craft the story of tourism and major events, and how they leverage the profile of cities, regions and nations, Katrina focuses on design and delivery of campaigns and initiatives to create human connection and storytelling that has a lasting impact.
Drawing from her deep experience of the complexities involved in major, multi-government agency coordination to mitigate risk and reputational damage, Katrina is sought after to assist cities, organising committees, and sponsors to deliver a safe event with high public engagement.
Katrina is currently consulting to Boston for the FIFA World Cup 2026, is an advisor in the UAE for Haddins Consulting, and is a Senior Media Advisor at the NSW Premier’s Department, where she has worked on Australia Day in NSW, FIFA Women’s World Cup, and the Sydney Marathon.