Mumbrella360 2017 - 2017 National Finalist: CIM Magazine Best Meeting or Conference

Hailey Mason

Hailey Mason

Hailey has been in the Events and Event Marketing Industry for 20 years. Starting a career working with sporting governing body, Snowsport GB, quickly moving up to Athlete Coordinator for Winter Olympics 2002. She spent many years in Action Sports managing participation events such as British Ski Championships and The Brits. At this time Hailey was also qualified as a Technical Delegate for the FIS gaining experience in sporting government legislation. On moving to Australia she then worked for EMAP Australia / ACP (now Bauer Media) in the Marketing/Events department across many sporting titles before moving over to the entertainment industry to gain a greater understanding of touring and production.

In 2009 Hailey became National Events Manager for Red Bull Australia organising many mass participation, mass spectator and brand events, predominantly in sport. Leading a team across the country executing all international events held within Australia.

In Late 2011 she started her own agency with clients such as Casio, Pirelli and Total Oil. At this time Hailey met Mito Foundation and with them, created and developed The Bloody Long Walk. The event is now a National tour and has just celebrated it’s 55th event over 8 years bringing in over $18m to the Foundation. Bloody Long Walk were also the first mass participation event in 2020 to gain exemption to host an event over 500 people in SA, QLD, ACT and NSW – Hailey worked with the mass gatherings committee, lobbyists, government departments and other industry partners. In addition, The Shift agency now manage or have managed, Mothers Day Classic (Sydney locations plus one Qld), Wings For Life, Trails For Change and own Meet Me in the South Coast/ Meet Me in the Middle. Clients include Red Bull, Vans, Reebok, Casio, Harley Davidson.

Hailey’s previous agency had been awarded Australian Small Event Management company, plus The Shift has been finalist for Event Management Company of the year 2020 and Hailey has been finalist for Event Producer of the Year four times.

She is now co-host the podcast/webcast The Shift PanelCast, and a Board Member for Australian Mass Participation Sporting Event Alliance.