Mumbrella360 2017 - 2017 National Finalist: CIM Magazine Best Meeting or Conference

Chris Toward

Chris Toward

Chris is one of Australia’s leading Event Directors, starting his career with IMG and Red Bull, now in his 27th year in the industry. Chris is the co-founder of one of Australia’s leading public event agencies, The Shift Corp, representing global brands Red Bull, FIFA, Vans, Reebok, Vodafone, Harley-Davidson, KPMG, Suzuki, Canon, ANZ, and G-Shock, as well as multiple local and state governments around Australia.

The Shift is well known for its “Anything’s Possible” approach across the Sports, Arts & Entertainment, Live Brand Events & Content Special Projects, and Major Public Events landscapes. In recent years The Shift is proud to have been awarded:

2024 – Public Event Management Company of the Year
2023 – Public Event Management Company of the Year
2023 – Best Brand Event of the Year (FIFA Women’s World Cup ’25 Days to Go’ Sydney Harbour Bridge)
2022 – Event Management Company of the Year
2022 – Best Charity/Cause-Related Event of the Year

Previously the agency has also twice won Small Event Management Company of the Year, and Chris was nominated for Event Producer of the Year.

Chris is also the co-founder of the Wiingman event platform, a tech platform bringing the event ecosystem together to support our industry.