Australian Grand Prix Corporation for their work on Albert Park Formula 1 Grand Prix Circuit 2017 - 2017 National Finalist: Best Achievement in Venue Management

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Chris Toward

Chris Toward

Chris is an Award–Winning Event Director, starting his career with IMG and Red Bull, now in his 26th year in the industry. Chris is the co-founder of one of Australia’s leading public event agencies, The Shift Corp, representing global brands Red Bull, Vans, Reebok, Vodafone, Harley-Davidson, KPMG, Suzuki, Canon, ANZ, and G-Shock, as well as multiple local and state governments around Australia.

The Shift is well known for its “Anything’s Possible” approach across the Sports, Arts & Entertainment, Live Brand Events & Content Special Projects, and Major Public Events landscapes.

In 2023 the agency was awarded Public Event Management Company of the Year, as well as Best Brand Event of the Year for its work launching the FIFA Women’s World Cup with the ’25 Days To Go’ Unity Celebration on the Sydney Harbour Bridge with partners FIFA and Destination NSW.

In 2022 The Shift were awarded Event Management Company of the Year, along with Best Charity or Cause-Related Event at the Australian Event Awards. Previously the agency has also twice won Small Event Management Company of the Year, and Chris was nominated for Event Producer of the Year.

Chris is also the co-founder of the Wingman freelance community platform, a tech platform giving leading event specialists a hub to operate from, much needed support, and a place to connect. This has now grown to almost 600 ‘career event professional’ to date.