Hailey Mason is the Co-Founder and CEO of The Shift Corp, a BCorp-certified agency and three-time winner of Australian Public Event Management Company of the Year (2022–2024). With over 20 years of experience, Hailey leads a nationally recognised team delivering high-impact public events across sport, culture, and community—championing sustainability and innovation at every stage.
Under her leadership, The Shift Corp has delivered some of Australia’s most high-profile events including Red Bull Hardline, Sail GP Sydney, Delivery of SXSW Sydney, and the FIFA Women’s World Cup 2023 Sydney Harbour Bridge Unity Celebration. The agency’s current and past clients include Red Bull, Harley-Davidson, SXSW Sydney, Destination NSW, Sail GP, Reebok, Casio, Vans, Mito Foundation, Surf Life Saving NSW, North Sydney Council, and a range of local and state government departments.
Hailey is also the co-creator of Wingman, the event industry’s first AI-powered platform supporting over 1,000 specialists with streamlined contractor management, supplier database, centralised project hubs, training, and event documentation. Wingman includes Wingman Pro, a freelancer subscription service offering insurance and resources, and the Wingman IQ Store, a suite of AI tools for generating custom event plans and staff briefs in minutes.
Hailey has been a four-time finalist for Event Producer of the Year, and her work on The Bloody Long Walk—now a national series that’s raised over $28 million—continues to influence best practice in mass participation and sustainable events across Australia.