Vicky Lowry is the General Manager of Deni Play on the Plains Festival Ltd, the organisation behind the renowned Deni Ute Muster. With more than a decade of experience in regional event leadership, Vicky has guided the event’s growth into one of Australia’s most celebrated rural festivals, drawing over 20,000 attendees annually. Under her direction, the Muster has successfully broadened its appeal to a family audience while staying true to its Ute culture roots.
Vicky is dedicated to community connection, regional economic development, and delivering inclusive, family-friendly experiences. She has led major infrastructure upgrades, secured critical funding, and prioritised best practices in safety, accessibility, and sustainability. A passionate advocate for mentorship and collaboration, Vicky actively promotes Deniliquin as a leading event destination and reinvests festival profits into long-term improvements. Her strategic leadership continues to drive innovation, support emerging talent, and strengthen the wider festival and tourism industries.