Margaret River Gourmet Escape 2016 presented by Audi - 2017 National Finalist: Local Tickets Best Regional Event

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Hailey Mason

Hailey Mason

Tech-Driven Trends: Revolutionising Event Planning and Delivery

This session will provide a deep dive into the latest advancements and tools that are transforming the industry, offering strategic insights into their integration and application. The focus will be on discussing the significant benefits these technologies offer, such as operational efficiencies, enhanced attendee engagement, and the creation of more memorable and effective events. By examining real-world examples and case studies, the session aims to equip attendees with practical knowledge and skills to leverage technology in elevating their event experiences.


  • Facilitator: Hailey Mason
  • Panellists: Tech Specialists

Hailey Mason has built an impressive career in the event and brand management industry, working on both the brand and agency sides. Starting at Snowsport GB in athlete management, Hailey then gained valuable experience with Media Company ACP before taking on a pivotal role as Event Manager for the international brand Red Bull. In 2012, Hailey founded her own event agency, creating numerous public and cause-related events. Her agency was recognised as Small Event Agency of the Year in 2018. Following a successful merger in the same year, she co-founded The Shift Corp, a leading event management and marketing agency that won Event Organisation of the Year in 2022 and Public Event management Company 2023. Known for her creativity and straightforward approach, Hailey has also co-developed Wingman, a technology-driven platform that has become a disruptive force in the industry by connecting event specialists and brands for seamless collaboration.