Margaret River Gourmet Escape 2016 presented by Audi - 2017 National Finalist: Local Tickets Best Regional Event

Saxon Dixon

Saxon Dixon

Bring your Event to Life with AR and VR

Augmented reality and virtual reality, although not brand new technology, is rapidly developing to take on the events industry. Explore the differences between augmented and virtual reality, how you can use them from the outset in your marketing of the event, how venues can adopt the technology to help organisers make venue decisions and how you and the organiser can integrate with this technology to fast-track and virtually ‘see’ your event space designed – what’s working, what’s not before you actually get in the room. Discover the opportunities exhibitors can engage in by providing an ‘experience’ of their product or service, enabling attendees to walk around the product, get a feel for it and how it works / looks / what it can do in 3D. It’s an opportunity to take your event beyond the standard and provide a unique experience to your attendees.


Saxon is one of Australia’s top Real-Time Artists and a leading Experience Director for AR & VR. With a background in computer games, Saxon was one of the first in Australia to work in Mixed Reality. He designs striking and optimum user experiences in everything from Mobile AR to Virtual Reality. Saxon’s expertise lays in Mixed Reality User Experience Design and Level Design/ World building. User Experience is an art form – the success of each experience will be judged on the user journey. Was it intuitive? Was it easy to navigate? Was it engaging? Saxon’s skill is ensuring the answer is a resounding ‘Yes’ to all of those questions.