With over 27 years of tourism industry experience, Michael Thurston has spent the past seven years leading Destination North Coast as General Manager. His career spans senior roles in product development, marketing, and destination management across Australia and international markets.
Michael has worked across a broad range of sectors including tour operations, accommodation, and both leisure and business events. His professional background includes leadership roles at organisations such as Destination Gold Coast, STA Travel, Thomas Cook UK, and Insider Journeys, as well as business ownership with Lennox Head Holiday Rentals. Michael brings a unique blend of commercial acumen and strategic destination development experience, making him a trusted voice in shaping regional tourism.