Using Events to Change Behaviours or Perception for Your Brand
Events allow people to experience brands on a whole new level. This session looks at how to build an event which engages consumers with a brand’s key messages and carries these messages beyond the bounds of the event itself.
Skills & Outcomes:
Katie is an experiential marketer with 14 years Australian and UK experience. Katie currently works as Events and Sponsorship Manager at Synergy, where she manages a program of strategic partnerships, customer experiences and brand activations. Previously, Katie delivered the City of Mandurah’s major events program and worked as a Corporate Events Manager in the UK for 5 years.
She has won several awards including a Tourism Council Gold Award for best Major Event & Festival, a Gold Skull from the Perth Advertising & Design Council for best Digital Installation and Best Experiential Campaign at the PR Institute of Australia. Katie has a Bachelor of Commerce (majoring Marketing, Management), an MBA (majoring in Innovation and Entrepreneurship) and is qualified in CX, Prince2 and Agile Product Ownership. Since 2018 Katie has volunteered as the Production Director for TEDxPerth, Australia’s second largest TEDx event, leading a production team of 15.