Santos Tour Down Under 2017 - 2017 National Finalist: Visit Sunshine Coast Best Tourism Event

Katie Spalding

Katie Spalding

Using Events to Change Behaviours or Perception for Your Brand
Events allow people to experience brands on a whole new level. This session looks at how to build an event which engages consumers with a brand’s key messages and carries these messages beyond the bounds of the event itself.

Skills & Outcomes:

  • Ability to identify what your brand’s values are, who your true target audience is and why it matters
  • Understand how to be successful with experiential marketing (and witness some epic fails)
  • Learn how sponsorships can become your most cost-effective channel in your marketing tool box
  • Discover how-to generate ideas which bring your brand to life
  • Determine if technology is an enhancer or hinderance to your customers experience
  • Acquire practical tips for setting objectives, KPIs, measuring success and shouting about it

Katie is an experiential marketer with 14 years Australian and UK experience. Katie currently works as Events and Sponsorship Manager at Synergy, where she manages a program of strategic partnerships, customer experiences and brand activations. Previously, Katie delivered the City of Mandurah’s major events program and worked as a Corporate Events Manager in the UK for 5 years.
She has won several awards including a Tourism Council Gold Award for best Major Event & Festival, a Gold Skull from the Perth Advertising & Design Council for best Digital Installation and Best Experiential Campaign at the PR Institute of Australia. Katie has a Bachelor of Commerce (majoring Marketing, Management), an MBA (majoring in Innovation and Entrepreneurship) and is qualified in CX, Prince2 and Agile Product Ownership. Since 2018 Katie has volunteered as the Production Director for TEDxPerth, Australia’s second largest TEDx event, leading a production team of 15.