Iain Morrison is the co-founder of The Imagination Collaborative, an Australian based previsualisation and event technology studio creating digital twins for some of the largest outdoor events in the world.
With over 35 years of leadership in the events industry, Iain’s not your typical tech founder. He’s the bloke who’s done the load ins, the walkthroughs, and the hard conversations at 3amwhen it all hits the fan. He’s been behind the scenes on everything from massive festivals and stadium tours to landmark productions with artists like Taylor Swift, U2, and Coldplay, and has delivered some of Australia’s most complex outdoor events.
A passionate advocate for rethinking how the events industry works, from planning systems to people management, Iain blends deep operational experience with cutting edge digital innovation. His company sits at the intersection of live experience, spatial technology, and scalable infrastructure, and is part of NVIDIA’s Inception Program.
He speaks with refreshing honesty about burnout, leadership, and what it really takes to build high performing teams under pressure. If your audience wants to know how to manage complex events without losing their minds or their people, Iain’s the one to call.
He’s based in regional NSW with his wife Tris(who’s also his business partner), and their overenthusiastic Kelpie, Miller. When not building tech or travelling in their caravan, they’re probably somewhere on site, solving problems before they become headlines.