Greg Donovan is the Managing Director of the Outback Music Festival Group which is a family company that organises, promotes and delivers 2 major out back Music Festivals, the Birdsville Big Red Bash which has been operating since 2013, and the Broken Hill Mundi Mundi Bash its sister event which has been operating since 2021. Prior to establishing these festivals Greg worked in the corporate world, in senior executive roles in the insurance and banking industries.
The multi day camping based festivals draw audiences from every corner of Australia and beyond, with crowds of up to 15,000 people, with many caravanners and motorhomers attending. They bring significant economic benefits not only to the towns they are held near, but to a broad outback and regional area, as patrons travel through many towns and regions on their way to and from the festivals.