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Gill Minervini

Gill Minervini

Relight your Fire

Anyone can throw together an event, but it’s the creativity and difference that will make yours stand out from the rest. Creativity isn’t just about the design and look and feel, it delves right back to how you can get creative with your budgets, marketing, programming and management of the event.

Skills & Outcomes:

  • How to make your yearly recurring events fresh each time and remain appealing for repeat attendees and attract new attendees
  • How to be creative with a tight budget
  • Creative problem solving – how to creatively overcome obstacles or make the obstacles part of the audience experience
  • How to work with your team and access and unlock their creative potential to benefit your event

Creative director, producer and consultant with more than 30 years experience in festivals and large-scale event direction. Known for her innovation, creativity, inclusiveness, financial effectiveness and strategic direction, Gill delivers memorable experiences that increase visitation and build profile for destinations through creative activity.

Her company, Gill Minervini Creative, provides festival and event direction, creative and strategic advice to a range of clients including the Adelaide Festival, Museum of Old & New Art (MONA), Barangaroo Delivery Authority, Rugby League World Cup, Transport for NSW, City of Melbourne, Arts NSW, Events and Tourism Tasmania.

Formerly Creative Director/ Producer for City of Sydney Events, Gill directed the City’s major event program, including Chinese New Year Festival – the largest celebration of the lunar new year outside of China; Art & About Sydney – an international public art festival; and Sydney’s Christmas Celebrations, attracting a combined annual audience of more than two million people.