Emma Bowyer is the owner and Chief Executive Officer of ICMS Australasia, and has the overall responsibility for the success of ICMSA concerning growth, external engagement and management of senior personnel.
ICMS Australasia has offices in three Australian cities (Sydney, Melbourne and Brisbane), and opened the company’s first New Zealand office in Christchurch in 2023. Current plans are to have an Auckland presence in 2026.
The company has 34 full-time employees who specialise in event management, marketing, sponsorship and exhibition management, IT, website design, graphic design, communications and finance.
Emma drives the strategic direction of the organisation, building the reputation and legacy of ICMS Australasia, which in 2026 will celebrate 60 years of continuous operation.
She has been involved in the Events Management industry for over 20 years with proven successful outcomes in managing staff and suppliers. She has personally managed some of Australia’s largest and most prestigious conferences, been contracted to Federal and State Governments, the United Nations Department of Public Information, the Federal Bureau of Investigation and a number of the world’s leading Association’s during her career.
Emma has led numerous overseas delegations on behalf of ICMSA clients, facilitating trade negotiations, optimising existing networks whilst also establishing new ones.
Emma’s business acumen has been successfully applied to the procurement of over $50 million of sponsorship and exhibition funds on behalf of ICMSA clients over the past five years.