Bayer Australia: Journey Of Life Experience 2017, Sussex Australasia - 2017 National Finalist: Haycom Best Corporate Event

Chris Loftus-Hills

Chris Loftus-Hills

Teamwork Makes the Dream Work

A great team makes all the difference, especially when planning events. An event environment is unique with specific staff and team challenges that need to be carefully managed. It takes work and effort to find the right combination of skills and personalities. Each team member brings a unique perspective and set of skills which help with problem-solving, new perspectives on the attendee outcomes and a pool of creativity. And these requirements may well change event to event.

Skills & Outcomes:

  • Events require extensive and abnormal hours from team members – how do you recruit for staff that have big engines and high levels of commitment?
  • Like any team, strong support for one another is crucial – how do you nurture that in an events environment?
  • Delegation, empowerment, role clarity, support and understanding – important in any business, why are they critical management traits when running events?
  • Mixing it up – challenging team member skill sets, discovering nuggets of gold and building business resilience.

Chris Loftus-Hills is the General Manager of Events & Operations, Optus Stadium at VenuesLive. His port-folio includes venue management, event management, venue operations, asset management, risk & safety management, event staffing and ticketing operations.

Prior to moving to Perth Chris delivered 11 seasons of international cricket events at Cricket Australia as Head of Match Operations & Events.

This included leading the evolution of the event operations of international cricket into an integrated and sophisticated world class outfit as well as driving the creation of an in-house Event Presentation Unit responsible for one of the leading match day experience programs in Australian sport.

As part of this journey Chris built and then passed on many elements that continue to be important to the business including the event marketing program, the national ticketing program, the leisure travel business, the direct marketing asset known as the Australian Cricket Family, the international match profit & loss and the venue business & venue development portfolio.