David Atkins nominated by David Atkins Enterprises - 2017 National Winner: Event Producer of the Year

Alex Zaccaria

Alex Zaccaria

Beyond the Sell Out
Single-mindedly looking to sell out a festival or event with digital advertising is short sighted. The successful events of the future need to think beyond the sell out, and understand their full customer journey. The forward-thinking event organiser shouldn’t just measure success by ticket numbers, but consider overall growth, brand building and how they’ve crafted a genuine point-of-difference in a crowded market place. This session by Bolster’s founder and tech director Alex Zaccaria will look at how events can future proof themselves by increasing brand awareness, improving brand sentiment, building loyalty and encouraging advocacy through digital.

Skills & Outcomes:

  • Look at the typical customer journey for a festival or event look like?
  • Understand why future proofing important for events to succeed long-term
  • Understand what brand awareness is, and how events should use these
  • Understand the power of and how to harness brand sentiment
  • Learn how to build loyalty and encourage advocacy with event goers, using real life examples

Alex helms Australia’s leading music and entertainment specialist digital agency Bolster, alongside fraternal co-director Anthony. His success is born from an intrinsic understanding of data and the ability to identify meaningful relationships and opportunities within.

Named by B&T as one of 2017’s 30 Under 30 Entrepreneurs, Alex is also the founder of socially-geared app Linktree and recently launched content platform LNWY.CO which is widely regarded for its innovative take on publishing.

Bolster works across Digital, Creative & Content strategy for clients such as Splendour In The Grass, Laneway Festival, Groovin The Moo, Falls Festival, Beyond The Valley, Chugg Entertainment, Warner Music, Fairfax Events, GABS beer festival, Sydney Comedy Festival as well as brands such as Youtube, Blundstone and JBL.