Peter Taylor is Head of Events and Program Innovation at Sovereign Hill. Sovereign Hill is one of Victoria’s premier tourist attractions with around half a million visitors each year. It is driven by a mission to explore and explain as well as entertain visitors entering its 1850s goldfields site.
Peter oversees iconic experiences at Sovereign Hill including Winter Wonderlights, Heritage Harvest Weekend and the Food, Fire and Light Festival that will debut in October this year.
Peter is a highly recognised leader in Australia’s events, public relations and communications industry. He has been a trusted advisor to some of the region’s most prominent CEOs and business leaders at Telstra, Carnival Corporation, City of Melbourne and most recently Sovereign Hill.
Peter is an active participant, advisor and guest speaker for industry advisory boards and mentoring programs including RMIT’s PR Industry Advisory Committee and the Public Relations Industry of Australia (PRIA).
Peter has twice been recognised as one of Australia’s 50 ‘most influential corporate communications professionals’ in the Salt & Shein Power 50 Report and in 2003 was recognised as PR Week’s Young PR Person of the Year.