Sharyn has more than 25 years’ experience in marketing, communications, and events management for household name brands including Qantas, Channel 10, Flight Centre, Accor Hotels & Resorts, Brisbane Turf Club, UQ Sport, and various Queensland Government agencies and departments.
Sharyn spent nine years with Queensland Events Corporation, heading corporate communications for the state’s major events attraction agency, which sat within the portfolio of the Premier. The agency invested in an annual calendar of 20+ national and international events and 100+ regional festivals and events.
During this time, she spent three years as head of marketing, establishing the Asia Pacific Screen Awards (APSA), an initiative covering 70 countries and areas. APSA partnered with CNN International, FIAPF-International Federation of Film Producers Associations, UNESCO, and the Motion Picture Association. Along with the annual awards, APSA produced a filmmakers’ documentary series broadcast on CNN in 200+ countries. In 2008, APSA received a national award for multicultural marketing (export) and, in 2009, APSA was named winner of the Best Marketing category at the inaugural Australian Event Awards.
Sharyn has overseen a long list of high-profile greenfields projects including commercialisation of TMR’s new meetings and training venue, the TransLink Centre for Service Excellence and delivering its 2015 Asia Pacific Cycle Congress, the inaugural QLD Changemaker Awards for the state’s Containers for Change scheme (Oct 2019), and an annual calendar of events, promotions, marketing and sponsorships for Queensland’s largest multisport complex at the University of Queensland (UQ Sport, 2015-2019).
Sharyn currently heads marketing and communications for the Regional Australia Division of major public transport operator, ComfortDelGro Australia (CDC), part of the international ComfortDelGro group.