Hailey Mason nominated by SORTED. Projects, Events & Sponsorship - 2017 National Finalist: Event Producer of the Year

Adam Lowe

Adam Lowe

Event Design: Balancing Risk, Security and the Customer Experience

Creating a secure, safe event is one of the most important responsibilities of any event producer. However, as important is maximising the customer experience. We want attendees to walk away talking about how engaging our event was and returning each year, and not posting images over social media about being thoroughly patted up and down on entry and feeling like they’re in a fenced in space. This workshop will explore what the key elements of risk and security for events are available, which ones apply and when and how to incorporate these into your planning and staging while also maximising the quality of the experience.

Skills & Outcomes:

  1. Identifying the risk and security needs of your event from personnel to infrastructure
  2. Keeping the Customer Experience front of mind as plans for Risk and Security develop
  3. Developing a Risk Assessment and an Management Plan and keeping it real
  4. Working with consultants and government agencies to maximise the experience for customers

Adam J Lowe is a Creative Producer with more than 25 years’ experience in creating and developing major events and festivals. He is known and respected for his ability to straddle the gamut – an exceptional 360-degree strategist and agile leader that unifies teams in production and delivery.

Adam has an extensive network of the worlds top festival and events industry creators, storytellers, collaborators and technologists.  His experience ranges from designing authentic and immersive experiences for major events and festivals of every nature and scale, from the grass roots to the Olympic.

Whether as independent producer, working with government, community, or with private enterprise, his experience spans some of the best theatre, community events, international stadia spectaculars, city take-overs, major events and festivals to producing arts and cultural programs for Business Events.

Experience with partner relationships development, retention and activation with partners such as Intel, Ford, Samsung, American Express, Telstra, IBM, Jaguar, Transgrid, Canon to name a few. He has assisted brands activate and engage audiences, creating and producing brand activations ranging from social responsibility programs to large-scale experimental activation.