Lusting after an Event Awards trophy? Let's talk evidence
If you're eyeing a prize (or two) at the Event Awards this year, we're here to help you prepare to put your best foot forward, to get your eye a little closer to a shiny Event Awards trophy.
One of the most common pieces of feedback from the judging panel is that more evidence could have been used to back up claims made in an entry. Providing evidence is also worth 10% of all entries.
So, start collecting. Here are a few of our suggestions:
- Statistics which can be easily verified (for example: tickets sold; tonnes of recycling, funds raised, social media engagement figures).
- Testimonials from third parties (think attendees, suppliers, the media, your client (if you had one), and any other stakeholders who interacted with your event or achievement).
- Survey your stakeholders - conference delegates, public event-goers, exhibition attendees, even your suppliers. Do it as close to your event as possible, get the word out through social media (especially if your event was public) and perhaps offer an incentive to those who complete surveys to help beef up the number of responses.
- Quantitative facts which describe the detail of your event. If it was a huge event, show us how big - how many people, stages, exhibition booths, stalls, volunteers? If it was a boutique event with an emphasis on personal service, show the judges how that was achieved. It is often the small details you provide which demonstrate how an exceptional event came together.
Evidence is the most powerful way of demonstrating the success of your event or achievement.
Of course, seeking it also forms the basis for your own evaluation of your work in preparation for the next iteration or other future projects, so most likely, you'll already have a lot of it at your fingertips. We're just here to remind you to include it in your Event Awards entry, once entries open on 3 May 2017.